In the News: Joanne Factor/Strategic Living

26 02 2011

The recent series of assaults on women is still news in Seattle. Hence, this article in the Seattle University paper on self-defense as a key to women’s safety. NWMAF member Joanne Factor (owner of Strategic Living Safety and Self-Defense Training) was interviewed for the self-defense perspective.

Read the article here: http://www.su-spectator.com/news/personal-defense-key-in-women-s-safety-on-and-off-capitol-hill-1.2013576.

A key point in this article is the reinforcement that fighting back has worked for these women.  A representative of the Seattle Police Department is recommending that women take self-defense classes.

Is this material that could be used in marketing? [Hint: the correct answer is YES.]

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