Tech Tip: Guide to Optimizing Your Website for Google

18 03 2011

Google has recently updated its guide to SEO (Search Engine Optimization), and added a cute cartoon character, Google bot, to help you navigate through the myriad of often confusing SEO options.

Google bot image

Meet Google bot!

http://www.google.com/webmasters/docs/search-engine-optimization-starter-guide.pdf

Easy to read, easy to use, if you think you could be attracting more potential students to your school (and who doesn’t?), print it out and begin implementing items one by one.

SEO landscape is constantly changing as Google, Bing, and other search engines strive to make search easier and more productive for you (and more lucrative for them), so keeping up with some current trends is always a good idea.

And, if you are feeling overwhelmed with the ever-shifting SEO world, I’m sure you have a tech-minded student who’d be happy to help!

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