Facebook is widely touted as the biggest thing in social media, with EVERYBODY and their cute crabby cat constantly logged in. However, using Facebook to successfully market your martial arts or self-defense school is something else. Many of us have found that the time spent on Facebook has not led to contacts from potential students.
A local (Seattle) company, Brown Paper Tickets, published this list of 5 tips to making Facebook work for your events. My personal favorite is Tip 5, which is writing your event is a distinctive and engaging way (rather than just throwing the usual date/location info out there). My second favorite is #3, which is to post directly to Facebook. In my experience it appears to be true: for a short while I was scheduling posts via Hootsuite, and they consistently got fewer views/likes/clicks than did material I posted directly to Facebook.
One person who has seen success via Facebook said that it’s worked for her because she is on it constantly, and you have to be making those connections. So, for best chance of success, you should not just be posting your events, but be connecting with other similar organizations and people, and contributing intelligent and engaging comments on their posts. Even though it’s a new technology, the same old rules apply: it’s all about the relationship.