Tech Tip: Guide to Optimizing Your Website for Google

18 03 2011

Google has recently updated its guide to SEO (Search Engine Optimization), and added a cute cartoon character, Google bot, to help you navigate through the myriad of often confusing SEO options.

Google bot image

Meet Google bot!

Easy to read, easy to use, if you think you could be attracting more potential students to your school (and who doesn’t?), print it out and begin implementing items one by one.

SEO landscape is constantly changing as Google, Bing, and other search engines strive to make search easier and more productive for you (and more lucrative for them), so keeping up with some current trends is always a good idea.

And, if you are feeling overwhelmed with the ever-shifting SEO world, I’m sure you have a tech-minded student who’d be happy to help!


In the News: Anne Kuzminsky

25 02 2011

“To empower women and girls to live safe, peaceful lives, a leader in self-defense and martial arts is offering an open workshop Sat., March 5 to teach women self-defense skills to avoid dangerous encounters.”

And so begins the article featuring Anne Kuzminsky.  In addition to being a leader in self-defense and martial arts, Anne is a long-time member of the National Women’s Martial Arts Federation, has organized and expanded its annual Self-Defense Instructors’ Conference for several years now, and is serving on the NWMAF’s Board of Directors.

Read the article here:

Remember, each article published about you and your classes gives you more public credibility, expert status, and adds to your press kit!

Another Reason to Come to the Self Defense Instructors’ Conference

29 03 2010

From a 2009 participant:

“I attended the Self-Defense Instructor’s Conference for the first time in 2009 at Oberlin College in Oberlin, Ohio, and it was a wonderful, eye-opening, and validating experience. I learned that I do a lot of things right in my self-defense seminars — and also that I have a long way to grow. As a result of the SDIC, I started a women’s-only self-defense-oriented fitness class, which attracts women who wouldn’t normally attend traditional martial arts classes but who want to get in shape and learn to defend themselves.

During last year’s SDIC, Sifu Sonya Richardson, Head Instructor Hand to Hand Kajukenbo Self Defense Center, Oakland, CA, shared about the many levels of inclusivity — particularly for gay, bisexual, and transgendered women. As I look around today, I am happy to see many openly gay women, and at least one transgendered woman, who feel safe and welcome at our dojang. We continue to be a harbor for women of all walks of life — and a place of healing for those who sadly have found inacceptance at other dojos/dojangs. And to think: I might not have reached out to these women without Sifu Richardson’s wise words.

The SDIC did wonders for me, and I hope to complete my self-defense certification through the National Women’s Martial Arts Federation this year — and thereby do wonders for others in return. If you want to help ALL women tap their inner power through self-defense, this is one conference you must attend!”

Cathy Chapaty
Tao of Texas Martial Arts Institute

Self Defense Instructors’ Conference Underway

15 03 2010

I am delighted to announce that Linda “Ramzy” Ranson, Sally Johnson Van Wright and I are hard at work co-coordinating your Self Defense Instructors’ Conference, scheduled for July 13-15, 2010 at Swarthmore College, PA.

Assisting us in an advisory capacity is an exceptionally skilled group of women: Yuko Uchikawa, Martha Thompson, Deborah Shipper, Sarah Trembath and our board member at large for self defense, Anne Kuzminsky. Some of these advisors may not even be able to attend SDIC/ST 2010, but they are contributing their time, talent, connections and wisdom to strengthen the conference experience. We are very grateful.

We are listening to you! In response to your feedback, our vision for this conference includes:

  • More opportunities to connect with your colleagues.
  • Skill-building for newer instructors and practical support for those in the certification process.
  • Celebration of our feminist foundations and the intersectionalities of anti-oppression and social justice work.
  • Movement and practice.
  • Workshops to support experienced instructors.

If you are interested in leading a workshop or contributing an idea, please contact me ASAP at

Registration for the Self Defense Instructors’ Conference is already open at I look forward to seeing you there.

Welcome to NWMAF’s SafetyNet!

3 01 2010

Welcome to the new, revived SafetyNet, e-news for the Self-Defense Group of the National Women’s Martial Arts Federation!

This blog is for self-defense instructors, experienced as well as aspiring.  We focus on tips and tricks for teaching, marketing, using technology, and other timely topics to help you bring your services to more students and clients.  You can find updates on the NWMAF and the Self-Defense Instructors’ Conference. And you can tell us what you’re up to:  have you been in the news, received awards, or are you organizing a cool event?

This blog is open to anyone.  News is posted by the editorial team, and all comments will be moderated.  If you want to submit news or an announcement, please use the Contact Us form on the menu bar.

You can bookmark this blog, subscribe via email, or add SafetyNet to your RSS feed.  Whichever you choose, please return and contribute to the conversation.


SafetyNet Editorial Team:

Joanne Factor, Lauren Taylor, and Anne Kuzminsky