Do You Want Prospective Students to Find Your Website? Google Tells You How

24 03 2013

Despite Bing’s aggressive marketing campaign, most people still use Google as their main search engine.  Google has put out a number of videos, in non-technical language, to help us help Google promote their websites.  They are narrated by Google engineer Matt Cutts, who seems to act as the face of Google when issues around their algorithm come up. Here are two examples.

The first one is on keyword density, or how many words that users would use to find your site should you make sure to include on your page.

The second is also on keywords, but on how much text versus images need to be on your website so that Google can figure out what you are about. Cutts describes it as a balancing act — pictures are more attractive and can entice viewers to stay on your website longer, but you still need some text.

Another tool mentioned by Cutts is Google Web Fonts, which seems to give you the ability to add more ornate fonts to your website without having them in a JPG.  This can GREATLY expand your site’s font options, aside from the standard Ariel, Helvetica, Times, etc., families — if it works (some of the comments under the video indicate that it’s may not work so well on some browsers on PCs).

For more videos, visit Google Webmasters Video channel on YouTube (remember, YouTube is owned by Google).