Using Facebook

21 03 2013

Facebook is widely touted as the biggest thing in social media, with EVERYBODY and their cute crabby cat constantly logged in. However, using Facebook to successfully market your martial arts or self-defense school is something else.  Many of us have found that the time spent on Facebook has not led to contacts from potential students.

A local (Seattle) company, Brown Paper Tickets, published this list of 5 tips to making Facebook work for your events. My personal favorite is Tip 5, which is writing your event is a distinctive and engaging way (rather than just throwing the usual date/location info out there). My second favorite is #3, which is to post directly to Facebook.  In my experience it appears to be true:  for a short while I was scheduling posts via Hootsuite, and they consistently got fewer views/likes/clicks than did material I posted directly to Facebook.

One person who has seen success via Facebook said that it’s worked for her because she is on it constantly, and you have to be making those connections. So, for best chance of success, you should not just be posting your events, but be connecting with other similar organizations and people, and contributing intelligent and engaging comments on their posts.  Even  though it’s a new technology, the same old rules apply:  it’s all about the relationship.

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8 Habits of Successful Facebook Pages

25 05 2011

Mashable, that source for news in social and digital media, technology and web culture, has put together a brief list of companies that are successfully using Facebook to grow their interactions with customers. Each company has a “lesson” to be learned based on that experience. The lessons, in short, are:

  1. Ask your staff, customers, vendors, and partners — who already know you and like you — to “Like” your Facebook page first.
  2. Ask a lot of questions. You’ll get valuable feedback, plus you’ll be more likely to appear in your fans’ newsfeeds.
  3. Share lots of photos, and ask your fans to share photos. Facebook’s Photos remain the most viral feature of its platform.
  4. Find the resources to respond to your fans questions and inquiries.
  5. If you have a physical location, use Place Pages and Deals to drive traffic through your doors.
  6. Know your audience well, and when you make a mistake, quickly own up, do right by your audience and fix the problem.
  7. Integrate Facebook outside of your Fan Page, on your website, in as many places as you can. Create more compelling opportunities for people to buy your product based on their friends’ Likes.
  8. Find synergy with other organizations and entities, and then work together to promote each other’s Facebook pages so that everyone benefits.

Better yet, just read the article: http://mashable.com/2011/05/24/successful-brands-facebook/#. That way you’ll see which brand provided which lesson (from the Brooklyn Muesum to Oreo to Restaurants.com).

Thanks to Lauren Taylor of Defend Yourself for finding this article!